George, who’s parents owned the Kilgetty Stores in the village (now the Spar), began his footballing career at Kilgetty AFC and whilst he went on to play for Swansea Town, Coventry City, Birmingham City and Cardiff City, he never lost his passion for his village team, often travelling back from Birmingham to get a game for Kilgetty, whenever City didn’t have a fixture – something that would be unheard of in the modern game.
George’s talents as a youngster did not go un-noticed, and whilst studying at University in Swansea, he was soon picked up by Swansea Town, which lead to him winning his first cap as a Welsh Amateur International before the Second World War broke out. During the 1939-45 War he was stationed in the Midlands with the R.A.F. and played for Coventry City as an amateur.
At the end of the War the Coventry manager Harry Storer joined Birmingham City and signed George as a professional, George gaining a place at Birmingham University to continue his studies. He later went on to join Cardiff City in December 1948 for a then-substantial fee of £12,000, by which time he was a full Wales International.